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When it comes to marketing, most business owners admit they don't feel confident and great sums of money can be wasted on ill-planned efforts that produce little or no results. But, on the other hand, without good marketing, most businesses will have a tough time surviving. The situation is compounded even more by the fact that many small business owners don't have the available money to afford professional marketing guidance. A real "chicken and egg" dilemma! One Hundred One Big Ideas for Promoting a Business on a Small Budget can be a good solution to many of those businesses by providing marketing and promotional ideas you can implement with limited resources. A lot of good marketing books on the market today will
help you define who your customer is, where your market is
or how your competition is affecting you -- but few of these
books provide the answers on how to promote your business
realistically if you only have a small marketing budget.
This is where One Hundred One Big Ideas picks up the slack,
providing 101 real ways to promote your business. It even
helps you plan your budget. This excellent marketing idea book will help you spend you =marketing dollars more wisely and is a book you will pull off the shelf time and time again as you search for ideas on how to attract more customers. About
the reviewer
Fairbrother also directs the popular ShopTalk 800 service offered to members of the National Association for the Self-Employed.
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Gene
Fairbrother is the president of MBA Consulting, Inc.,
and one of the leading small-business experts in the United
States. Fairbrother is a frequent contributor to numerous
small-business publications and is often interviewed by such
national publications as The Wall Street Journal,
The New York Times, Forbes, Fortune and
other publications looking for professional expertise about
marketing, finance and entrepreneurship. He appears as a
speaker throughout the country, addressing a wide-variety of
business topics.