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Review: Getting Business To Come To You
Reviewed for Sbshow.com by Gene Fairbrother, MBA Consulting Inc.
(posted Feb. 4, 1999)

Getting Business To Come To You
By Paul and Sarah Edwards
Publisher: Jeremy P. Tarcher Trade Paperback




Here are the test questions:

  1. Do you need more business?
  2. Do you need to build more steady business with fewer peaks and valleys?
  3. Do you spend too much time, energy and money marketing your business?
  4. Do you get the kind of work and clients you don't really want?
  5. Do you work too hard for too little money?

Here is the answer:

  1. Paul and Sarah Edwards' book Getting Business To Come To You.

You're not in business until you have business, and that means customers! But rather than spend all your time -- and a lot of money -- chasing them, you can get them to come to you by using the information from this guide for attracting that all-important asset.

More than 100,000 people benefited from reading the first edition of Getting Business To Come To You. In this second edition, revised and expanded for the new millennium, Paul and Sarah Edwards present proven techniques, step-by-step, for making your product or service stand out to existing and potential customers. In this book, you will learn:

  • how to get customers to your door, phone, mailbox or Web site;

  • how to create marketing techniques that fit your personality, schedule and budget;

  • ninety-one methods for finding -- and keeping -- new customers, plus action steps and the high-tech and high-touch tips for getting them done;

  • how to create promotional and marketing materials in print and in cyberspace;

  • and how to make many little-known and invaluable resources work for you.

In this new edition of Getting Business To Come To You, the authors provide innovative marketing tools and effective techniques to help business owners get "ready, set, going and growing" in an easy-to-follow, step-by-step handbook.

Getting Business To Come To You has many features, including:

  • practical and tangible lessons about finding your personal business niche;
  • advice for estimating costs and tracking results;
  • high-tech tips for each stage of development and growth;
  • and essential steps to getting your product or service recognized or talked about.

Also detailed are:

  • start-up strategies to get instant business;
  • simple, low-cost ways to promote yourself and your business;
  • instructions about making word-of-mouth marketing work for you;
  • and illustrations and appendices that help readers develop marketing campaigns.

Equipped with the wisdom and ideas within this book, entrepreneurs, consultants, and freelancers can soon enjoy a steady flow of business.

Marketing is commonly a key reason why many businesses fail -- not for the lack of effort, but because many entrepreneurs just don't know how to get the most from those efforts, or they don't market on a consistent basis. While no one can guarantee that any particular marketing or advertising method will have customers beating down your door, Getting Business To Come To You is chock-full of ideas that should give you a much better chance for success.

About the authors

Paul and Sarah Edwards, authors of the best-selling Working From Home book series, provide information and inspirational advice about self-employment to millions of people through their radio and television shows, and their online venues.

About the reviewer

Gene Fairbrother is the president of MBA Consulting, Inc., and one of the leading small-business experts in the United States. Fairbrother is a frequent contributor to numerous small-business publications and is often interviewed by such national publications as The Wall Street Journal, The New York Times, Forbes, Fortune and other publications looking for professional expertise about marketing, finance and entrepreneurship. He appears as a speaker throughout the country, addressing a wide-variety of business topics.

Fairbrother also directs the popular ShopTalk 800 service offered to members of the National Association for the Self-Employed.


Getting Business to Come to You
By Paul and Sarah Edwards

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